Step 3: How to Develop Your Unique Value Proposition
Introduction to Your Unique Value Proposition (UVP) In today’s competitive marketplace, standing out is not optional—it’s essential. Your UVP...
Knowing the latest trends in marketing and sales keeps companies competitive. Always strive to know what’s new and improved!
Step 2: Identifying Your Target Audience
One of the most important steps in building a successful marketing program is identifying your target audience. Without knowing...
Step 1: Implement SMART Goals
I’ve seen every business management process: The Rockefeller Habits, Traction, Great Game of Business, Metronomics, and Value Builder. Trust me, keep...
Target, Target, Target: Choose the Right Channels
In today’s rapidly evolving digital landscape, businesses are bombarded with an overwhelming number of marketing channels. From social media...
Win the Social Media Game: Rules for Success
Summary In today’s digital landscape, social media is a critical tool for connecting with your audience, building brand awareness,...
There Are No Shortcuts in Marketing: Embrace the Grind
Summary No Shortcuts in Marketing: Sustainable success requires hard work, patience, and an integrated strategy across all platforms—there are...
Marketing Is A Science, Not An Activity
When many people think of marketing, they often view it as a creative activity—crafting clever ads, writing engaging content,...
Positioning Needs A New Moment
Over my career, I have spoken to thousands of entrepreneurs of all stripes and abilities. Since the beginning, I...
AI: Destroyer or Savior? Maybe Neither
At this time, a tremendous number of words about artificial intelligence (AI) are being produced across all channels. It’s...